largest carbonated soft drink maker to Coca-Cola (David & David, 2015, p. 24) 4. Largest food and beverage company in North America (David & David, 2015, p. 24) 5. Innovative company – accounted for more than 9% of revenue (“PepsiCo 2014 Annual Report,” 2014, p. 7) Weaknesses 1. Overdependence on Wal-Mart – 12% of revenues, Wal-Mart is PepsiCo’s largest customer (“PepsiCo 2014 Annual Report,” 2014, p. 6) 2. Overdependence on U.S. Market – 51% of revenues (“PepsiCo 2014 Annual Report,” 2014, p. 12) 3…
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