require 1-2 word answers.• Posting shareable content – Posting pictures of their macsot, the polar bear, which induces users to comment with “awww” and to share the image• Being funny : 8. Coca-Cola and Twitter• On their main Twitter account, @CocaCola, Coca- Cola has:• 691,616 followers• Following 67,733 users• 1,322,000 tweets per quarter 9. Coca-Cola’s Twitter Success• Engages users by posting questions that require short answers• Hosts contests that get users involved in the brand. A good…
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