UVA-F-1613 October 12, 2010 ROSETTA STONE: PRICING THE 2009 IPO We are changing the way the world learns languages. —Tom Adams It was mid-April 2009. Tom Adams, president and CEO of Rosetta Stone, Inc. (Rosetta Stone), the language learning software company, reached for his iPhone to contact Phil Clough of private equity fund ABS Capital. Adams and Clough had been discussing plans to take Rosetta Stone public for some time. The wait was finally over. In the wake of the 2008 financial crisis…
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