1 – Executive Summary
Mission Statement:
The Salsa Company was built on offering the highest quality and value in its authentic hot salsa, filled with the locally grown and organic ingredients. Knowledgeable consumers were looking for authentic products, filled with the best ingredients grown locally. The more sophisticated consumer is looking for something fresher and more authentic than canned or jarred salsa. The Salsa Company started offering its unique product with hot and mild salsa. It has plans to add extra hot salsa and various specialty salsas using local fruits such as peaches, blueberries and apples. Eventually, the company plans to offer other products such as a private labeled corn chip and taco sauces. Constantly striving to supply locally grown foods with organic growers, we continually review what is available in the marketplace, and what isn't. Improving on what is available and providing new products and services to the areas of need will assure our success in a market driven by consumer demand.

Overview:
This business will be a partnership between Adela Hanceri and Lisa Johnson. There will not be any non-family employees at this time.
Location will be a leased building at 2305 Pine Log Way, GA.
Manufacturing space will be approximately 1500 sf. with the option to expand to 2500 sf. Area is divided into a commercial kitchen, coolers for storage and office space.
The space is located on ground level with a loading dock on James Street. There is a bathroom.
Parking space available in the rear for five cars and street parking in area of additional parking.
Inventory will include cooking equipment, coolers, commercial stoves, and commercial canning equipment. Inventory of ingredients will include canned tomatoes, two types of peppers, fresh onions, seasonings and packaging materials.
Investment will be from personal finances and business loan.
This is a new business with a vision of capturing the area market for fresh salsa using local and organic ingredients.

History of the Industry and Current Need:
Salsa has overtaken ketchup as the condiment of choice for most consumers. It is eaten with chips, used in cooking, and added as a side dish for eggs to hamburgers. Traditional canned salsa has been successfully marketed for years in the canned goods section of supermarkets. Only recently has fresh refrigerated salsa using locally grown and organic ingredients become popular outside of specialty and farmers markets. More consumers are now demanding fresher products in their local super markets providing a unique opportunity to the Salsa Company.