Business Plan
Prepared by:
Sinem Coleri Mustafa Ergen Armel Long Murat Ozalp Young Shon http://www.eecs.berkeley.edu/~ergen/EZPARK/index.htm

Table of Contents
Mission Statement ..................................................................................................................3 Executive Summary ................................................................................................................3 Key Facts About Parking Problems ..........................................................................................4 Conclusions .......................................................................................................................4 The Solution: EzPARK ...........................................................................................................4 Background on MOTEs .......................................................................................................4 Product Description.............................................................................................................5 The Infrastructure.............................................................................................................5 The Principle ...................................................................................................................5 Benefits..............................................................................................................................6 Implementation ......................................................................................................................6 The Design Team ...............................................................................................................6 Design Issues ....................................................................................................................6 Project Timeline......................................................................................................................7 Industry Overview...................................................................................................................8 Analysis of Automobile Parking Industry ...............................................................................8 Current Market Trends ........................................................................................................8 Market Breakdown ..............................................................................................................8 EzPARK Corporation's Position in the Market .......................................................................9 Competitors ........................................................................................................................9 Future Markets ...................................................................................................................9 Financial Analysis...................................................................................................................9 Engineering Analysis ............................................................................................................ 12 Equipment ........................................................................................................................ 12 Protective MOTE Casing Design........................................................................................ 12 Injection Molding Analysis ................................................................................................. 13 Appendix A: Tables and Figures ............................................................................................ 14 Appendix B: Glossary and Abbreviations ................................................................................ 21 References........................................................................................................................... 22

List of Figures and Tables
Figure 1. RF (Radio Frequency)