Gurshaun Singh
Professor Duran
Principles of Marketing
7 July, 2010
Marketing Giant of the Desert Palm Springs is a city in California mostly known for its great attractions and countless fun exciting things to do. In a way it's more of a Vacation Resort than anything else. Palm Springs strives off tourism, it is the most important income in the whole city after sales taxes and property taxes. Tourists visit Palm Springs mostly in the winter when everything is open to the public. During the winter is when most events in Palm Springs occur aswell. It is a city of numerous festivals, conventions, and international events. Here is a revenue list of 2009-2010 for Palm Springs. As seen taxes is one of the highest revenues. The city
They are used in advertisements to make gay people feel welcomed and appreciated. The internet plays a key role in marketing to this specific group. Most of the information we receive everyday is now given through the Internet, When someone Gay or Lesbian see's all these amazing sites and locations designated just for them they automatically have the tendency to want to go there instead of somewhere else where there afraid they might be judged. This marketing approach has also generated some problems for the city aswell. Many straight people might feel the need not to go there if they object against gay or lesbian couples. Overall the community is affected the most. Many gay and lesbian couples have moved into Palm Springs which can affect some of the older residents who have been there their whole lives and don't appreciate this change. But overall no huge problems have occurred from this marketing approach. Palm Springs wants to make sure its visitors are pleased with their stays. They conduct surveys which ask if they were happy and if not what were some common problems they were not pleased with. Through these surveys they also get to know there visitors more, those who visit Palm Springs once generally come back at least 3 times in the next 5 years. Gay visitors come back 4 times in a span of 5 years. These surveys show that gay people are overall more interested in Palm Springs than others. A median of spending for a person visiting Palm