The idea
★ I came up with this idea when i was busy to doing a spider diagram. I figured out from my visit to McDonald's and the experience I had and research that I did that McDonalds don’t offer Halal food.
★ Therefore I decided to make a halal alternative to some of their menu choices available, this is a Halal Chicken box for all Halal eating customers where they can pay £8.99 and eat the tease Halal chicken any time with low cost.
Halal Chicken
The Product and Target Market
★ Product;
The product that I have chosen is already included in the mcdonald's menu but the difference is that I will offer Halal Food for example Halal Chicken and Halal Chicken burger. McDonalds Chicken burger is not suitable for all target markets but the product I will offer will be unique and appealing because Mcdonald does not offer Halal food before but they will offer it now.
★ Target Market;
The target market of mine is for the general public but the main target audience is for
muslim customers that is why I call it Halal food to attract the muslim majority.
Halal Chicken
The Brand
★ I put the name of my brand Halal Chicken. I selected this because I think this will be an effective name to attract a lot of muslim people to come into McDonalds and buy the product.
★ I am sure that my brand will be successful because I know that after launching this product I will make sales and lots of profit as muslims don’t go to McDonalds because it doesn’t offer Halal food and it’s not
Halal so with my product they will come and buy Halal food which they can enjoy and trust.Therefore I believe that my new product will be successful and make more profit for McDonald.
Halal Chicken
The USp of the product
★
The Unique Selling Point of my brand is that it will be Halal Chicken and Halal Chicken Burger that will suit my target market.
★
The main unique selling point is that I will offer Halal Chicken and
Halal Chicken Burger for everyone.
★
It will be just as appetising as the menu they offer now but this will taste better as it will be healthier because I will use Olive oil to cook it in which is good for health as having other benefits.
★
I will also sell chips plus free drink and also salad which is good for health to go with the meal.
Halal Chicken
Packaging
Halal Chicken
Marketing Mix
★ The price of my will be 8.99 pound.
★ The places where I sell my product will be every Mcdonald because it is easy to find out where the McDonald’s located also it is busy place where I attract potential customers.
★ The best way that I will promote my product is by using
