Resistant wines, irrigation, trollies, mechanical harvesting, larger fields, OAC regulations prohibited some of these new techniques they weren’t bound by, quality control starting with grapes, cheap labor, climate, night harvesting Wine-Making: reverse osmosis, computerized tanks, freedom to produce different wines, uninhibited by AOC, responsive to consumers, younger generations, less steak in traditional ways Marketing: wine in a box, screw caps, big food companies left a legacy in the failure…
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