emergence of collaborative consmpiton could come down to the interdependent factors, namely, economic force, environmental force, technological force as and social force. Economically, the global financial cirsis is a great contributor to the lifestyle change that discourages materialism and overconsumption, considering the increasing cost of living. In zipcar’s case, the considerable cost of fuel, parking and maintainance could lower the attractiveness of owning a car, while hourly renting a car is more…
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