Price Service Differentiation Wide product scope; flies almost anywhere Limited point to point flights; easy maint. & training for low cost Scope of product & activities Very broad; connects everywhere Narrow; only flies to selected cities Organizational design & implementation Hub & spoke; high fixed costs Point to point;lower, flexible costs;control costs Value Proposition Dominant value Differentiating value Strategy Elements for Two Airlines Element American Southwest Value capture…
Words 4627 - Pages 19