Opertion management of Apple and Sumsung
With the passage of time, the mobile phone market share, great changes have taken place in the original mobile phone giant MOTOROLA has been acquired, however, nokia, blackberry's market share declining.An another multinational group in the industry - samsung, it is between apple and a subversive industry, competitors and partners, in turn, enterprising 90% of the global market in 2014.
Apple's strategy is to focus on the development of product line, need not spend too much energy on product marketing, this is one of the advantages of apple, which has a complete strategy to complete to ensure that the various parts of the company in product development strategy, apple increase products through mobile phone manufacturing operations, such as apple's attention and services, highlighting the popularity of apple products is that energy is the consumer demand.
随着时间的推移，手机的市场份额发生了巨大的变化，原有的手机巨头摩托罗拉已经被收购，然而诺基亚，黑莓的市场份额不断下滑。however， 在这个行业的另一个跨国集团-三星，它是与苹果之间的竞争者和合作者的一个行业颠覆者，进而不断进取全球市场的90% in 2014. 苹果公司的发展策略是专注于产品线，在产品营销的上不用花费太多精力，这是苹果的一大优势，which拥有完整的战略能够完整的保证公司的各个部分在产品开发的战略推进，苹果通过手机制造业务增加产品，例如苹果的关注和服务，这突显苹果产品的普及在于需求的能量在于消费者上。

The personal computer industry is highly competitive and is characterized by aggressive pricing practices, downward pressure on gross margins, frequent introduction of new products, short product life cycles, continual improvement in product price/performance characteristics, price sensitivity on the part of consumers, and a large number of competitors.The Company's consolidated results of operations and financial condition have been, and in the future may continue to be, adversely affected by industry-wide pricing pressures and downward pressures on gross margins.Many of the Company's competitors have greater financial, marketing, manufacturing, and technological resources, as well as broader product lines and larger installed customer bases than those of the