UNIVERSITY OF ILLINOIS MEMORANDUM TO: Professor Wu FROM: Minghao Tang, AE5 DATE: March 30, 2014 SUBJECT: MAVERICK LODGING CASE Year 1999 Analysis In 1999, the Maverick Lodging company implements balanced scorecard to establish a measurement system and control the hotel level management. The balanced scorecard has several attributes, such as tracking financial performance, tracking nonfinancial measures and communicating franchisees and owners objectives of growth. For financial performance…
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