Better able to compete on price Brand loyalty to keep customer from rivals Rivals cannot meet differentiation-focused customer needs REFERENCES Kotler, P. & Keller K. L. (2012). Marketing Management, Fourteenth Edition. New Jersey, Pearson Education Inc. publishing as Prentice Hall. Kotler, P. & Keller K. L. (2009). Marketing Management. New Jersey, Pearson Prentice Hall. Quick MBA: “Porter’s Generic Strategies”. Retrieved August 16, 2012. http://www.quickmba.com/strategy/generic.shtml…
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