3% of all sales (US Department of Commerce, 2002). Repeat buys now account for over half of e-tailers’ sales (CyberAtlas, June 12, 2002), and research has shown that online shoppers do not engage in extensive searches (Johnson et al., 2004). Indeed, Forrester.com Internet consultants (2000) reports that customers are significantly more likely to repurchase products from their e-stores than from traditional retail outlets; that is, e-stores are ‘‘sticky’’ (Reichheld and Schefter, 2000). Overall, the…
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