company policy. At this early stage, it was decided to focus on the domestic market through advertising and sales promotion and not to invest in international markets. TMC allocated $1,200,000 into their research and development (R&D): $400,000 in taste, $400,000 in health, and $400,000 in innovation in hopes of creating a well-rounded product. Manufactured Sold Missed Sales Expired Units 50,000 50,000 75,501,139 0 Year 1, Quarter 2 Rank: 10th; 10th Profit & 10th Revenue The first modification…
Words 2666 - Pages 11