Feinstein Graduate School Blue Ocean Strategy Case Study Course: MRKT4001, Period 3,Tues/Thurs Jiawei Lai April, 29,2014 Cirque du Soleil did not make money by competing the confines of the industry or stealing customers from other rivals, they create uncontested market space that makes the competition irrelevant. It attracted a whole group of new customers. By using the blue ocean strategy, Cirque has increased…
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