targeting on both children and adults who like 'good value' fast food - consistent quality, good and fast services, clean and pleasant venues and relatively low price - Kroc's QSCV vision. Although McDonald's has focused on fast food, an industry to be seen as cheap and cheerful, it is a household name. According to the case study, McDonald's has become the world most recognised brand. It is one of the world biggest fast food chains. McDonald's has been innovative in product design, marketing…
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