March 01, 2004 12:00AM Take a look at Fifth Avenue in the low 50s, and it's easy to see the growth and importance of European "cheap chic" or "fast fashion" in New York. In 2000, H & M - the Ikea of fashion - opened a massive, 35,000 square foot flagship store on Fifth Avenue at 51st Street, announcing its presence in Manhattan in a big way. Only recently did fellow European competitors follow the Swedish retailer to Fifth Avenue. In the fall, Mexx, the Dutch company bought by Liz…
Words 1173 - Pages 5