The Fresh Juice Company of California, to Hansen Foods, Inc. During the 1990’s the California Co-Packers Corporation spent time acquiring rights and assets from The Fresh Juice Company, including the use of the Hansen’s brand name. According to the SEC Annual Report (2013), the final acquisition occurred in 1999 when “we acquired all of FJC’s rights to manufacture, sell and distribute fresh, non-pasteurized juice products under the Hansen’s trademark together with certain additional rights” (p.4)…
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