Thomas, founder and CEO The Fashion Channel, hired Dana Wheeler, which came up with three alternatives: First, is to preserve a multi-segment of Fashionistas, Planners & Shoppers and Situationalists. The advantage of this scenario is the increase in net income partially because no incremental costs would be incurred. At the same time, TCL could also target the 18-34 age groups. However, the (CPM) will be $0.2 lower than 2007. Also, in this scenario, no clear targeting group would yet arise. The second…
Words 936 - Pages 4