epitomise contradictions. They show a desire to indulge in luxury and instant gratification, expressed by the need for an even smarter smartphone, a passion for apps, a faster route to purchase and a craving for the visual. However, in parallel are struggles for better work/life balance, the concerns of eco-worriers, an appreciation of frugality and imperfection and a longing for the authenticity of home and community. Other dominant consumer trends include the importance of eating right, the “people’s…
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