allow for different tourists’ motivations, expectations, on-site behavior, and resource to become priority. Market segmentation provides a useful framework for understanding polar tourism whether it be for the use of natural and cultural resources, economic activity, or visitor behavior. All eight Arctic nations, and their seas and oceans host five markets, while Antarctica hosts most of them, with the exception of the sport fishing and hunting and the culture and heritage markets. With the reality…
Words 2589 - Pages 11