product offering can entice these potential customers, making the fan base crave a professional baseball franchise. Historically, the University of Texas baseball program has been extremely successful, winning national championships in 2002 and 2005. In 2009, they finished runner-up in the national championship (7). Since Austin bears a strong love for baseball, a professional baseball franchise can capitalize on an outstanding opportunity. Recently, the MLB announced that the Houston Astros are…
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