1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?
Father Daniel Mary has come up with a plan and direction to grow the Carmelite monks of Wyoming. Currently his small brotherhood of 13 monks live in a small house that is used for the rectory, but Father Daniel Mary has his sights set on a 500 acre property with a space for his monastery and several buildings that would give them enough space for 30 monks, a gothic church, a convent for Carmelite nuns and a retreat center for lay visitors. Mystic Monk Coffee’s vision is to expand its operations by purchasing a new brewer that would produce more coffee, which would increase customers by reaching out to more catholic churches and corporate sponsors and getting support from others outside the church to generate sales and help purchase the ranch property. While Father Daniel Mary’s vision is to improve their living conditions and way of life, the mission of the Carmelite Monks of Wyoming is to live a peaceful secluded life working, worshipping and living within their means.
2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?
While Father Daniel Mary has a clear goal he does little to set up definite objectives and targets to reach it. His simple idea to obtain funds to purchase the Lake Irma Ranch through charitable donations and Mystic Monk Coffee doesn’t go into any detail in setting short-term or long-term goals to reach the amount of money he will need.
3. What is Father Prior’s strategy for achieving his vision? What comparative advantage might Mystic Monk Coffee’s strategy produce?
Father Daniel Mary’s strategy for achieving his vision is to use profits from the Mystic Monk Coffee business and donations from the church to purchase the Irma Lake Ranch. The business has a comparative advantage first in the high quality of coffee beans they use, and the types of blends and flavors