Edward T. Hall, Geert Hofstede, Harry C. Triandis, Fons Trompenaars, Clifford Geertz and Shalom Schwartz. The theories developed by the researchers and academics can and has been applied to many fields such as business, management, marketing, advertising and website design. As business becomes more and more international, many companies need to know how best to structure their companies, manage staff and communicate with customers. Intercultural communication gives them an insight into the areas…
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