MKW2431 Business marketing

Unit Guide Semester 2, 2013

The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 19 Jul 2013

Table of Contents
MKW2431 Business marketing - Semester 2, 2013................................................................................1 Mode of Delivery..............................................................................................................................1 Workload requirements ....................................................................................................................1 Unit Relationships............................................................................................................................1 Prerequisites........................................................................................................................1 Prohibitions..........................................................................................................................1 Chief Examiner(s)........................................................................................................................................1 Campus Lecturer(s).....................................................................................................................................1 Berwick............................................................................................................................................1 South Africa.....................................................................................................................................1 Sunway............................................................................................................................................2 Tutor(s)........................................................................................................................................................2 Berwick............................................................................................................................................2 South Africa.....................................................................................................................................2 Sunway............................................................................................................................................2 Academic Overview ...................................................................................................................................3 Learning Outcomes.........................................................................................................................3 Unit Schedule .............................................................................................................................................4 Assessment Summary.....................................................................................................................4 Hurdle Requirements...........................................................................................................4 Second marking...................................................................................................................5 Return of final marks............................................................................................................5 Exam viewing.......................................................................................................................5 Assessment criteria ..............................................................................................................5 Teaching Approach.....................................................................................................................................6 Assessment