Inc. Motorola 1 Motorola Inc. Motorola Inc. The Battle for Survival Brenda Hawkins Professor Dwight Heaster Sr. seminar in Business Administration May 14, 2011 Abstract This paper will examine the technologies of the Motorola Corporation, looking at how it has created a competitive advantage in different economic times. It will compare Motorola with a variety of other companies before considering the future both in terms of its financial standing and its product offerings. This paper illustrates that Motorola has made important contributions to many of the products that we now used to accommodate our daily lives, and being an inventive pioneer of telecommunications technologies. The paper will describe the opportunities and threats in the external environment and the advantages and disadvantages associated with each of Motorola`s strategic options. In conclusion, it will describe how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Motorola Inc. 3 1. Describe the salient opportunities and threats that exist in Motorola's external environment. The popularity of cellular phones has made many people familiar with Motorola products. Other providers use products that Motorola creates and manufacture. The company has produced other communication media throughout its history. Motorola have a strong promotional strategy which allowed the company the relevant opportunity of strategically placing their products in the rapidly growing market where they are readily available to potential customers. Motorola has expanded its products lines into international market to increase their share and take advantage untapped markets. When a company enters a dynamic market this makes them vulnerable to increasing threats. The biggest threat to Motorola is from Japan, who produces high quality products and sells them at a low price to prevent the market from being dominated by foreign companies such as Motorola, and allowed their companies to keep a competitive edge. Motorola biggest threat in the United States comes from competitors such as Nokia, Samsung, and Sony Ericsson Mobile Communication. Motorola is aware that these three companies are in a prime position to control a high percentage of the communication market. Motorolas biggest threat comes from competitor in the handset market; they are constantly faced with emerging technologies from company such as Mobile Internet Device (MID). They are advance in the social networking technologies, which Motorola have not had the competitive advantage to advance this technology. The increasing technology and growing number of competitors like Nokia, Samsung and Sony Ericson, who have a competitive edge in the social networking market, can Motorola Inc. 4 pose huge threats for Motorola. Companies In the international markets where government protections laws are not strict can also gain a huge advantage over Motorola. 2. Describe the company's most prominent strengths and weaknesses Before arriving to the concept of strategies, a company should make an SWOT analysis. SWOT analysis consists of: Strengths, Weaknesses, Opportunities, and Threats. Motorola also build its SWOT analysis based on the market experiences. According to the case study we will only focus the company`s most prominent strengths and weaknesses: Strengths Motorola is one of the world's leading providers of wireless communications, semiconductors and advanced electronic systems, components and services. Motorola is an inventor of technology and has first-mover advantage. In the early years, Motorola controlled the emerging U.S. market for wireless communication devices such as cellular telephones, pagers and high-frequency radios. Motorola maintains sales, service and manufacturing facilities throughout the U.S. and conduct business in international markets. Motorola is strongly committed to delivering customer satisfaction, continuous improvement, and setting new