1. Heuristics - Simple rules for making decisions, mental short cuts. For example, higher price = higher quality, certain brands make a product better, and for kids, higher quantity and larger in size = better. | 2. Anticonformity vs. Independence - Anticonformity refers to behaving in defiance. For example, not wearing certain things because you know they're trendy. Independence refers to ignorance of what is expected - you just wear what you want, don't know or care if it's trendy. |…
Words 5558 - Pages 23