attributes, and target diner personality traits Channing Jones, Jimmy Knoll, David Han, Davis Mastin, Caroline Orr, Jacob Plunkett, Louisa Leiser Professor Guiyang Xiong, Ph.D. MARK 4000 4 December 2013 Table of Contents I. Motivation & Background…………………………………………………………………............3 Company Background………………………………………………………………………..........3 Athens Franchise Background…………………………..…………………………………………3 Franchise Problem & Opportunity…………………………………………………………………3 Justification of the Study…………………………………………………………………………
Words 5999 - Pages 24