Price
One of the most important parts of marketing mix is price, It is the mix which makes the turnover of the organization. The rests of the mix are one type of variable cost of the organization but the price need to support the organization. The pricing is the difficult and affect the demand and supply. Pricing is responsible to make loss or profit on in the organization by making it too much or too low. Here our companies’ product the LSABK is #329, which is a wrist watch and it is based on factors following: 1. Fixed cost and variable cost: The fixed cost is companies cost which stays almost same on low and normal production Ex: Buildings, furniture, Rent etc. 2. Competition: It is the fact which depends on other companies who makes same types of products Ex: Rolex, Rado, Titan, Police, D&G etc. 3. Company objectives: It is things which called companies goal or mission Ex: making profit and serving the customers. 4. Target group: Here we targeting the people who are time conscious, smart, middle income holder, stylist etc.
Basically a company takes a strategy from some strategies and sometimes collaborate some of them , we also used from them , they are followings:
*Penetration Pricing: On this style a company sets a low price to sales increase as a market share and when market shares captured then company can increase their price. For example we can see the TV satellite companies, they mostly use this strategy. On our company we didn’t used this.
*Price skimming : In this style Company initially sets a high price and then reduce it slowly . In this strategy company skim the profit first from the market and layer by layer. For example we can look at the games companies and music companies , the mostly follow this style. We think this strategy we can implement on our company.
*Competition Pricing: In here organization sets price in comparison with other competitors. It is happened on very competitive market areas, here an organization has basically 3 choice like 1.Lower price, 2.Same price, 3. Higher price. As an example we see this on most known and regular used product companies. We always kept this on our mind.
*Product Line pricing: This strategy means set price of different products in same product range at different price. Ex: We mostly see this type of pricing strategy on some special sectors like one movie company print movies in different category: DVD, VCD, Blue Ray ect. Basically we are not using this on our company.
*Bundle Pricing: This is the strategy where company bundle a group of products in a reduced price. Or it can be by following BOGOF formula which means by one get one free. Which is most common strategy now a day in every countries, even in UK also. For example we see the cosmetics companies follow it very frequently. We can use this style on our organization.
*Psychological pricing: The organization here considers the psychology of the price and the price positioning within the market place. Here the organization set price
because of the following reasons * MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support. * Also, the competitors’ new product was highly competitive in thermal resistance parameter which would make it difficult for MM to compete in segments B and C * The net price of…
wholesale prices. We would like to offer you different camera equipment such as 1 8 mm and Super 8 mm film Projectors, 1.1 Regular 8 mm projectors, 1.2 Dual 8 mm (Super 8 mm and Regular 8 mm) projectors, 1.3 Super 8 mm projectors, 2.1 SLR cameras, 2.1.1 FL-mount SLR, 2.1.2 FD-mount SLR, 2.1.2.1 F series, 2.1.2.2 A series, 2.1.2.3 T series, 2.1.3 EOS 2.2 Digital SLR cameras, 2.3 35 mm compact cameras, 2.4 35 mm compact half-format cameras, 2.5 35 mm rangefinder cameras, 2.5.1 Regular 8 mm cameras,…
retail Year 1 = 8mm , Year 2 = 15 mm Year 1 = 26.8 mm Year 2 = 44.1 mm # units consumer promotion sampling Year 1 & 2 = 2 mm Year 1 & 2 = 7 mm # units through Year 1 & 2 = 3mm professionals • Loss on profit gains in Y1 and Y2 to Mainstream Year 1 & 2 = 8mm • Niche approach ‘Need’ for product by many Baby boomers and consumers concerned with gum care (76+ million pop.) • Technology breakthrough more appealing to niche customers willing to pay premium price MAINSTREAM • Potentially cannibalize…
Corporate Payout Policy Corporate Finance Mitchel Toman-20080713 Signaling theory and Miller and Modigliani’s (MM) dividend irrelevance theory are two approaches to payout policy that oppose each other. Through analysing the recent payout policies of major firms in today’s financial market and investigating the literature on the theories we can see some of the assumptions of MM’s theories can’t be true. Asymmetry of information and investment policy are a part of the financial world and prevent…
but the same principles apply to brick. 3.1 Location This should be considered in relation to: 2. Feasibility study It is easy to make a concrete block. The successful blockyard must however make blocks of uniform quality and sell them at a price high enough to cover costs and make a reasonable profit. Before you start a blockyard, it is essential therefore to investigate the economic feasibility of the venture. Determine first what demand there is for blocks in your area (how many per month)…
Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's…
make our development ability always is in the domestic front. Based on the principle of constant innovation and quality guarantee, customer foremost, we are able to provide our customers not only the highest quality products at the most favorable price but also the most reasonable solution, such as the selection of the equipment, optimized process configuration and a full range of technical support, therefore we always follow your steps, pursue your value and your benefit. Introduction of HPC…
*4 Ben buys 10 trays of bottled water for £5.99 a tray. Each tray holds 12 bottles of water. Ben goes to a car boot sale to sell his water. In the morning he sells 80 bottles at 99p each. 12 bottles £5.99 a tray In the afternoon he reduces the price and he sells all the bottles he has left for 75p each. How much profit or loss does he make? £ ....................................... (Total for Question 4 = 5 marks) 5 (a) Reflect the shaded shape in the mirror line. (1) (b) Describe the single…
U.S. Flat Roll Market Overview US steel sheet prices have finally leveled off this month. Since the beginning of November, US steel sheet prices have increased weekly. On March 23, the market peaked at US$888/s.ton for HR coil. The CRU Monitor, issued on April 13, reported US Midwest HDG coil pricing at US$1,026/s.ton (inclusive of a coating extra of $58/s.ton), which represents a slight increase of $9/s.ton from March’s price of US$1,017/s.ton. HR coil is currently priced at US$874/s.ton, which…
C 10.5 D 11.5 E 12.4 2 The circumference of a circle with radius 3 mm correct to one decimal place is: A 9.4 mm B 18.8 mm C 28.3 mm D 37.7 mm E 56.5 mm 4 42 cm2 is equivalent to: A 0.42 m2 B 42 000 mm2 C 4.2 m2…