Zoecon Corporation sells its insect control chemicals to homeowners through an 800 number in which customers can order online and have delivered via UPS. A modified compound is sold to distributors who supply brands of aerosol bug spray to such companies as the Boyle-Midway Division of American Home Products for use in its Black-Flag Roach Ender brand. This is an example of:
Selected Answer:
e.
intensive distribution.
Answers:
a. direct distribution.
b. strategic distribution.
c. dual distribution.
d. brokered distribution.
e. intensive distribution.
Question 2
4 out of 4 points
Nano Snack Products has developed a new snack food. This snack is considered a low-involvement convenience product. Which type of distribution should be employed?
Selected Answer:
c.
Intensive
Answers:
a.
Exclusive
b.
Direct
c.
Intensive
d.
Dual
e.
Selective
Question 3
4 out of 4 points
Which of the following best illustrates "discrepancies of quantity"?
Selected Answer:
d.
Firestone made millions of tires last year--but most customers bought only one set.
Answers:
a.
Some stores sell large quantities of Firestone tires, but only small quantities of tires made by other companies.
b.
There are 270 million consumers in the U.S. but only a small portion buy tires in any given year.
c.
Four firms make over 90 percent of all the tires sold in the United States.
d.
Firestone made millions of tires last year--but most customers bought only one set.
e.
Firestone makes tires, but most consumers also want a large selection of car-care services.
Question 4
4 out of 4 points
A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows
Selected Answer:
a.
why both discrepancies of quantity and assortment occur.
Answers:
a. why both discrepancies of quantity and assortment occur.
b. neither discrepancies of assortment or quantity.
c. why discrepancies of assortment occur.
d. dual distribution.
e. why discrepancies of quantity occur.
Question 5
4 out of 4 points
James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging. Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What is the "ideal" market exposure for this product?
Selected Answer:
a.
intensive distribution
Answers:
a. intensive distribution
b. selective distribution
c. exclusive distribution
Question 6
4 out of 4 points
A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have?
Selected Answer:
a.
intensive
Answers:
a. intensive b. selective c. exclusive Question 7
4 out of 4 points
While shopping in a local supermarket, Mime Abbott came upon an aisle display of cookies and had to have some--immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were:
Selected Answer:
e.
an impulse product.
Answers:
a. a staple
