Table of Contents Table of Contents 1 Introduction 2 Qantas Airways vs. Virgin Australia 2 Conclusion 3 Recommendations 3 References 5 Appendix 1 8 Appendix 2 12 Appendix 3 14 Appendix 4 18 Introduction This report aims to identify two major airlines in Australia as well as discussing the business strategies that these airlines use in order to gain competitive advantages within the Australian aviation industry. The business strategies are highlighted by using a selection of theoretical…
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