Gamble, & Strickland, III, 2012). Customers who are looking for a way to help those in need will join Best Giving. Vision and Business Model Vision gives a business objectives, shape, and direction. A good vision statement defines the organization’s purpose, and the uplifting and inspiring words should focus on the goals and aspirations of the company (Mind Tools, 2014). The new vision of Best Giving is “to create a world full of hope, peace, and comfort by supporting local charities in our own communities…
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