Executive Summary

This report analyzes development of university of Auckland, consisting of five parts. First section is instruction, and it generally describes history of university and educational industry. Second part is environment analysis. It illustrates environment element of university from geography, politics and economical angle . Then third part shows porter’s five force of university . The forth section describes strength, weakness, impunities and threaten of university. The last part if conclusion of the whole report. The largest limitation of this report is that newest materials can not be found, such as newest annual report of university of Auckland.

1. Introduction

University of Auckland is a world well known university and it is located in biggest coastal city in New Zealand. It is funded in 1883 as Auckland University with 94 students and teaching staffs（Easther, 2014, p.23）. With more than 100 years’ development, it has turned into the leading university in New Zealand, consisting of eight faculties and more than 40000 students, including 4000 international students（Easther, 2014, p.25）.

University of Auckland is an important part of educational industry in New Zealand. Because University of Auckland has largest amount of students in campus among all schools, taking up 29 percentage of entire student studying in university in New Zealand (Heckmann& Marin, 2013).

Today the scale of educational industry is world wide, and along with the amount international students increases dramatically these years, the competition in educational industry is becoming fiercer. However, the whole educational industry is like stream and school is like water. None of schools can independently survive without cooperating with others. For example, university of Auckland having long-term academic collaborations exchange students plans with

more than 70 universities because these activities can quickly improve academic level and prestige of university （Easther，2014）.

There are mainly two standards to evaluate university nowadays. One is the quality of graduates, and another one is scientific research level of school (Bybee, 1995). With more than 100-year-development, university of Auckland is in maturity stage of enterprise life cycle, cultivating hundreds of high educated graduates in different area and receives many impressive awards in research area every year. With its stable and enormous contribution to New Zealand every year, university of Auckland is still enlarge by % 8 in investment on academic research every year and pay more attention on increasing proportion of high level graduates such students with master and doctor degree, so it might come to another growth stage in the future （University of Auckland，2013）
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2. PESTEL analysis

University of Auckland owns its natural advantages of environment.

2.1 Enviromental
First of all, Auckland where the university located in is biggest city in the county and owns nearly one third of population in New Zealand. It is cultural and economic centre in New Zealand. In the Economist’s World’s Most Livable City list in 2011, Auckland ranked ninth place and in 2014 it ranked the third place on Mercer Quality of Living Survey for its beautiful scenery and peaceful environment (“Auckland”, 2015). More over, University of Auckland located in centre of city, where there is most advanced public transportation system, flourishing business street and huge amount of companies, which attracts young people all over the world want to study and live here.
2.2 Political
From political angle, since 1999 New Zealand government began pay attention to international student market and substantially supports studying abroad policy (Heckmann& Marin, 2013). The reason of fact is that New Zealand wants to compete with other countries such as Australia, America, the UK and Canada in international student