Kraft Foods Group, Inc. Mission, Vision, Values and Goals

Course Number: MGT599
Trident University
Dr. Nanette Scarpellini Metz
April 22, 2013

Abstract
Kraft Foods Group, Inc. has a mission and vision statement that accurately reflects the strategic business plan and encompasses their brand. These statements have been effectively written to be mutually supporting and provide the roadmap for continued success. Based upon Kraft’s mission and vision statement, the company has developed a well-rounded set of values centered upon a “Responsibility” approach. The company has also identified and pursued incremental goal subsets that are moving the company in the direction of the vision statement via following the mission statement
It infers a job security commitment and company growth looking towards the future. Finally, Kraft’s vision statement is memorable. It’s short, to the point, bold and inspires everyone who reads it. It removes any doubt to the direction the company is being led and how long it has been around.
The primary stakeholders addressed in the vision statement are the employees. It provides them direction and inspires them to follow the mission statement as closely as possible to eventually realize Kraft Foods Group vision.
Values
“Responsibility.”

Kraft Foods Group has taken a multi-tiered approach to responsibility as their values approach (Kraft Foods Group, ND). They’ve implemented a responsible value ideal from packaging improvements to promoting healthy lifestyles through evolving the way they do business. Through Kraft’s website stakeholders can access information regarding their responsibility approach in community involvement, compliance and integrity, corporate governance, food safety and quality, nutrition and well-being, sustainability and workplace culture. Kraft has combated hunger, promoted healthy lifestyles, assisted during disasters and encouraged volunteer service amongst its organization. They’ve also contributed through social media for recipes and community involvement (Kraft Facebook, ND). Kraft’s compliance and integrity program ensure legal compliance, a code of conduct set of policies for employees and human rights