In this case, Ricardo Martino, President and CEO of Merrimack Tractors and Mowers, Inc. faced an issue of declining sales margin on mowers. The projected net income for 2008 was lower than that of 2007 and he faced pressure from the directors to keep the earnings growing. One of the major reasons for this decline in net income was the rise in cost of importing tractors from China due to a appreciating Chinese currency and rising oil prices, which directly affected the shipping costs. The company…
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