Executive Summary During the 1950´s, Mr. Merck made it clear that Merck has its competitive advantage because they stay true to their strategic vision, which is “medicine is for the people, it is not about the profits”. These days, the pharmaceutical business as a total faces challenges of constantly increasing their drugs. But at the same time keep the research and development costs low. The Merck company’s answer was to merge and upgrade its drug pipelines, by reorganizing to reduce the costs…
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