This essay is about to analyse certain media text by using particular semiotic codes. The semiology study in particular is based on theory developed by Saussure and Pierce and means study of the signs in the text. According to Saussure the ‘language is a system of signs that express ideas’ (Saussure 1915/1966 cited in Berger, 2012:7). When media analysis is made it is about to show the relationship between the signs in certain text. Pierce states that everything we do can be seen as sign. According to him the signs can be iconic, symbolical and dimensions (Berger, 2012:4). Symbols and icons are used to represent companies ‘corporate identity’ (Berger, 2012:11). This paper in particular will be focused on the way that media text use
It is easy to notice how most of the denotative signs are also in use as connotative. Example of this can find above with the title and the picture of the cover, also with the headings. The colours used in the cover are denotative signs, but they connote style by lack of brightness, just the opposite magazine use soft purple colours that represent the royal theme of the edition, because the purple is recognised as very royal colour. The pink colour used in the title represents the ‘love’- that every single British citizen expects the Jubilee event with. The pink is the colour of the universal love. The bed of spring flowers represent the period when the magazine is due- May, which is still spring season. Other denotative signs as bar code, magazine`s date, edition and price are used to connote the magazine class and also to ensure the consumers that they buy up to date product.
All the techniques for magazine cover are observed, and can be noticed in the way that the model is situated. This connotes that Victoria pose in purpose just for this cover and this event, she looks directly into the lens, and her