CQT Test Potential Questions: MKT 240 Fall 2014 L: List D: Define G: Graph E: Example PC: Pros and Cons (advantages and disadvantages) F: Formula Culture and Sales (1) a) Hofstede’s cultural dimensions (four) (L,D) b) National, business, corporate culture sub-dimensions (at least four for each)(L,E) c) International negotiation antecedents (L,G) Marketing and Sales (2): a) Five dimensions of business (L,D) b) Marketing, marketing concept, marketing strategy (D) c) Promotion vs personal selling…
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