on the strategy of Plan to Win, and some other strategies such as diversifying their menu, driving traffic across dayparts for snacks and beverages and remodelling outlets. North America, Western Europe and Asia Pacific are the three main regions that McDonald's concentrated, they are also the regions that McDonald's make the research and development. Besides, the distribution channel that McDonald's choose to use is franchisees, affiliate and corporation itself. For McDonald's supply chain, it imports…
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