1. Introduction
The report deals with analysis of the values, vision and mission of McDonald’s, Australia, a well established fast food chain in the country. Based on the relevance of these elements for the company any necessary recommendations will be offered. Objects for the future improvement for the organisation will be identified and this will also be enhanced based on the appropriateness. Also the external and internal environment of this organisation in the fast-food industry will be analysed. Finally a suitable strategy will be proposed for McDonald’s Australia.
The purpose of this report is to understand the effectiveness of the values and vision statement of the organisation in developing the organisation and to enhance the performance
Vision and Value Statement of McDonald’s
The vision of McDonald’s Australia includes
• Offering high level of commitment to the people
The commitment to the people shows that the company cares for them. This feeling of being cared increased the loyalty of the customers and hence, their retention. Community programs which offer increased connectivity can show the people in Australia that the organisation is committed towards them.
• Enhancing the experience offered to the customers
As a fast food restaurant it is very essential for the company to offer a good experience for the customers. In the competitive scenario this is essential for the company to attract more customers.
• Facilitating the growth of the business with desired profit
It is essential for any company to increase its profit for the purpose of achieving progress. Increased profit can be directed to the expansion of the
This model is used to identify both internal and external factors that are linked to an organisation and recognise the environmental status of the organisation (Speth and Probert, 2015).
Strengths
The popularity of McDonalds has also been recognised in Australia for its vegetarian burgers. The organization changed the menu style to suit the Australian taste as they prefer lettuce and tomatoes but not pickles in their burgers (Misa, 2011).
Weaknesses
McDonald’s is having problems in terms of quality and service quality. The organisation does has a lot of problems in terms of service quality as it has a large menu that generates a lot of problems for the organisation to present its customers with optimum service quality which have caused severe setbacks in their popularity (Peterson, 2015).