Industry: Fast Food
Brand: McDonald’s
Product: French Fries Description:
The McDonald's Corporation is the world's largest chain of The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.[serving around 68 million customers daily in 119 countries across 35,000 outlets. The company's restaurants offer a substantially uniform menu, with a few geographic variations that include hamburgers French fries, cheeseburgers, Quarter Pounder, chicken McNuggets, Filet-O-Fish, sandwiches, Wraps, French fries, salads, oatmeal, shakes, desserts, sundaes, cones, pies, soft drinks, coffee, and other beverages among others. Furthermore, the company provides drive-thru, take away, WiFi and other services at its restaurants. The company's restaurants are situated in the US, Europe, Asia-Pacific, Middle East and Africa. McDonald is headquartered in Oak Brook, Illinois, the US.
The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.
To accommodate the current trend for high quality coffee and the popularity of coffee shops in general, McDonald's introduced McCafé, a café-style accompaniment to McDonald's restaurants in the style of Starbucks. McCafé is a concept created by McDonald's Australia, starting with Melbourne in 1993. Today, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania, there are McCafés in every store, with the rest of the states quickly following suit. After upgrading to the new McCafé look and feel, some Australian stores have noticed up to a 60% increase in sales. As of the end of 2003 there were over 600 McCafés worldwide.
Product details: At McDonald’s for a dollar you can get crispy golden French fries. It comes in value meal or on any other meal combo. They serve it in Small, Medium and Large size.
To add variation to their stander menu, they serve for additional cost, peri-peri seasoning.
Target Profile:
People looking for fast food in economical price or in small portion
Kids, young teenagers or family who come to Mc for quick grab.
Working people and professionals who uses McCafé for business meetings.
For drive-through customers who are on the move it’s a quick bite.

Key marketing strategy:
They play on pricing by keeping their hot selling items for very low and still maintaining across globe standardized taste.
McDonald’s French fries for just a $1 is a main attraction in their menu. Also it’s the crowd puller for vegetarians and kids.
Promotion:
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes