Industry: Fast Food
Brand: McDonald’s
Product: French Fries Description:
The McDonald's Corporation is the world's largest chain of The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.[serving around 68 million customers daily in 119 countries across 35,000 outlets. The company's restaurants offer a substantially uniform menu, with a few geographic variations that include hamburgers French fries, cheeseburgers, Quarter Pounder, chicken McNuggets, Filet-O-Fish, sandwiches, Wraps, French fries, salads, oatmeal, shakes, desserts, sundaes, cones, pies, soft drinks, coffee, and other beverages among others. Furthermore, the company provides drive-thru, take away, WiFi and other services at its restaurants. The company's restaurants are situated in the US, Europe, Asia-Pacific, Middle East and Africa. McDonald is headquartered in Oak Brook, Illinois, the US.
The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.
To accommodate the current trend for high quality coffee and the popularity of coffee shops in general, McDonald's introduced McCafé, a café-style accompaniment to McDonald's restaurants in the style of Starbucks. McCafé is a concept created by McDonald's Australia, starting with Melbourne in 1993. Today, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania, there are McCafés in every store, with the rest of the states quickly following suit. After upgrading to the new McCafé look and feel, some Australian stores have noticed up to a 60% increase in sales. As of the end of 2003 there were over 600 McCafés worldwide.
Product details: At McDonald’s for a dollar you can get crispy golden French fries. It comes in value meal or on any other meal combo. They serve it in Small, Medium and Large size.
To add variation to their stander menu, they serve for additional cost, peri-peri seasoning.
Target Profile:
People looking for fast food in economical price or in small portion
Kids, young teenagers or family who come to Mc for quick grab.
Working people and professionals who uses McCafé for business meetings.
For drive-through customers who are on the move it’s a quick bite.
Key marketing strategy:
They play on pricing by keeping their hot selling items for very low and still maintaining across globe standardized taste.
McDonald’s French fries for just a $1 is a main attraction in their menu. Also it’s the crowd puller for vegetarians and kids.
Promotion:
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes
[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article, which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: • Style, Shape, Design, color…
Aiden Johnson Economics Study Guide Economics First Semester • • • • • Economics-‐ the study of the pursuit of scarce resources to satisfy unlimited wants. o Wants >Availability of resources o Economics is about Scarcity o Scarcity-‐ Limited amount (not necessarily a shortage) 4 Main Types of Resources…
In the years gone by, the Caribbean diet consisted mostly of provisions and other crops, grown locally. Almost every household had a backyard whereby foods were grown. This was possible as wives were housewives and life was not so hectic and household members were doing their own gardening. Today however, due to the economy and the fact that most household members are required to work to sustain life, there are no longer those backyard gardens thereby forcing the diet and lifestyle of the Caribbean…
Fanning, Karen. “Quick, Easy, & Harmful?.” Scholastic Choices 17.4 (2002): 18. Academic Search Premier. Web. 26 Nov. 2012. Karen Fanning talks about the dangers of hamburgers, French fries, and sodas. Hamburgers have many health risks, such as Escherichia coli 0157:H7. She points out, a strain of E. coli that can kill you and in very rare cases, can produce a toxin that causes an illness that makes your kidneys shut down, resulting in death (Para. 1). The meat also undergoes low-level radiation…
WRITTEN RESPONSE #4 MGNT 4670 1) What are the two types of pressures that firms competing in the global marketplace typically face? Pressures for cost reductions and Pressures to be locally responsive Under what types of conditions do these pressures arise? Pressures for cost reduction: Intense in industries of standardized, commodity type product that serve universal needs Meaningful differentiation on non-price factors is difficult Major competitors are based in low-cost locations…
demonstrate accurate data are available. The substantiated benefits of EMR’s can be established by a few examples as: It is demonstrated experimentally by Fries and he’s co-workers that physicians who followed computerized data formatting were at the double speed in finding assigned data compared to physicians implementing traditional paper record (Fries 1974). They made use of American Rheumatological Association Medical Information System (ARAMIS) in drawing this conclusion. Physicians making use of…
1-The main issue facing McDonalds is that the products of McDonald’s are one of many reasons behind overweight, statistics shows that 30 percent of American children are overweight or obese, and Big Macs and super-size French fries have drawn criticism and lawsuits for McDonald’s promoting obesity. Governments and influential health advocates around the world blame the marketers for explosion in childhood obesity. Many countries have taken some measures to ban fast food TV…
ad campaign under the slogan “Our Food, Your Questions”. Mcdonalds ‘1955 Burger’ TV commercial The commercial begins with an old man sitting in a mcdonalds restaurant with a beef burger, fries and a coca cola on his table. He looks around and see a couple holding hands and sipping cola from their cups using the straws, a waiter carrying a tray, smiling to a customer enjoying his meal. He then looks at his burger and takes a bite from it…
scholarships for schools. The fast food chain is best known as the number one fast food chain. The industry or region causes the need for its hamburger to stay competitive. The fast food chain is well known for their French fries and big mac burgers across the world. The way Mc Donald stays competitive is by tapping into the globalization market. McDonald’s has more than 33,000 outlets worldwide and the company is serving more than 33 countries across the world. The McDonalds Corp is regarded second…
involves recognizing a broad base of competitors. McDonald's has thousands of competitors, but the most important competitor in Australia is Hungry Jacks. Hungry Jacks also have too many branches in Australia next to mc Donald’s or in every Suburb. Hungry Jacks burgers are similar to mc Donald’s and prices as well but the taste of burgers are totally different. Each of them fights to have a bigger share of the market. Both companies are always try to compete every time Because customers always want…
