Your Business Name; Party Boat ‘‘Fun with tides’’
Address Line 1: Penarth
City, Post Code: Cardiff, CF64 3AU
Telephone: 02920123457
Fax:
Email: partyboat@outlook.com Website: www.partyboat .co.uk
I. Table of Contents
I. Table of Contents ................................................................................................... 3
II. Executive Summary ................................................................................................4
III. General Company Description ............................................................................ 5
IV. Products and Services............................................................................................ 6
V. Marketing Plan ....................................................................................................... 7
VI. Operational and Resource Plan.......................................................................... 16
VII. Management and Organization ......................................................................... 21
VIII. Personal Financial Statement ............................................................................. 22
IX. Startup Expenses and Capitalization ................................................................ 23
X. Financial Plan ....................................................................................................... 24
XI. Limitations/Risk Analysis………………………………………………………27
XII. Conclusions………………………………………………………………………28
XI. References ………………………………………………………………………..29
XII. Appendices ............................................................................................................30
II. Executive Summary
Write this section last.
We suggest that you make it no more than two pages, preferably one page.
Include everything that you would cover in a five minute interview.
Explain the fundamentals of the proposed business:
What will your product be?
Who will your customers be?
Who are the owners?
What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
Regarding Finance:
State clearly how much money you want,
Precisely how you are going to use it,
Explain how the money will make your business more profitable,
Show how you will ensure repayment.
You could show a box of key information e.g. sales for each year, no of employees, net profit.
III. General Company Description
What business will you be in? What will you do?
Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan, followed by:
Vision Statement: An aspiration description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action. A vision statement define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization.
Goals and Objectives: Goals are destinations—where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction. You need Milestones and a timetable for achieving the goals
Business Philosophy: What is important to you in business?
To whom will you market your products? (State it briefly here—you
