MBA4642: Products and Processes Assessment 1
(This is an individual assessment and constitutes 30% of total module marks)

Hand in date for this assignment is 11 March 2013. Please make sure you keep a copy of your final draft. The assignment will not be returned to you. Your assignment must
• be your original work (please talk to me if you have any doubts about what this means)
• have all relevant information on the cover (name, student number, module name and number, assignment title, due date, word count)
• have a Middlesex University Feedback Form in the front, stapled in the top left-hand corner
• not have any folders, bindings or fastenings – a simple staple is enough; if your must cover your assignment then use a simple plastic pocket
• be written in formal English – although there are no specific marks allocated for grammar, punctuation and spelling, overall impression is important and can affect marks awarded. Concise and cogent arguments are encouraged. Incoherent sections may not be awarded any marks. Remember to submit your work at the UniHelp desk (Sheppard Library) and make sure you get a receipt. Keep the receipt in a safe place. This is the only proof you have of submitting your work on time. The report will be marked according to the following main criteria:
• The degree to which the relevant aspects are identified
• The extent of critical evaluation of the issues involved
• Overall presentation, clarity and structure of the arguments

Study the Zara case and answer the following questions: Q1. What supply chain strategy is used by Zara to gain competitive advantage. Discuss the key