MKTG3010 – Notes for Test 2 Blue= skipped slides ** = focus on for test CH 8: Products, Services and Brands What is a product? -product= anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy a want or need -**can be tangible goods (ex- soap, toothpaste, coffee, cars) -**can be intangible services = form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result…
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