Marketing a New Product Essays

Words: 3346
Pages: 14

HEDO-FALLS
Marketing Plan

Product Design and Development

The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

Features

Physical features

The Hedo-Falls will contain a full LCD HD screen. The screen would

Once Quantum Studio had our possible future consumers’ attention, Hedo-Falls was clearly presented to the focus group as the most impressive state of the art interactive shower ever. Quantum Studios also showed the focus groups the concept ideas behind Hedo-Falls. Feedback was asked about these things:
• Is the price we’re proposing right?
• Did they love / hate / not care about the product?
• Why did they love / hate / not care about the product?
• What would they suggest as improvements?

Market Competition

Luckily for Quantum Studio, an interactive shower like Hedo-Falls does not exist in the market place right now. Not one company has yet to offer a full service shower that is even comparable to what Quantum Studio has to offer. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

Quantum Studio has several outstanding sponsors for Hedo-Falls which consist of Bose Entertainment (Speakers-Integrated Surround Sound, simple speaker system), Fogged Glass Doors, Inc., Sony Entertainment (40-70 inch LCD Extreme Flat Arched Panel Screen), Forever LED Lighting, Direct T.V. or Dish T.V. is available depending on the clients preference and iTunes/Zune (WiFi compatible with home P.C. or Apple). Contracts and patents have been written up and are included in the appendix