Positioning: Tide Gets Clothes Cleaner Than ANY Soap, positions itself as its name suggest a detergent for washing clothes and it gets them clean than any other soap.
Target Segment: * Married woman/mothers (age) (Family size). * All the target segment in Malaysia (geographical) * Product is targeting regular users (buying occasion) who need to purchase detergent on a consistent basis to fulfil the need for cleanliness (user status).
Dynamo - http://www.out-there-media.com/archives/category/case_studies?page=2198
Positioning: The detergent positions itself as it keeps the clothes colour bright and does not fade. Suitable for clothes that needs special care and attention.
Target Segment: * Married woman/mothers, and students (age) who want value (Values, lifestyle). * Households who want value on purchase, cleanliness (benefits sought). * Clothes that needs special care and attention (usage rate) * Target segments in Malaysia (geographical). * Product is targeting regular users (buying occasion) who need to purchase detergent on a consistent basis to fulfil the need for cleanliness (user status). Income, religion, socio economic status and other factors does not effect.
Australia Zoo - http://goldcoast.godo.com.au/experience-theme-parks-activities-in-sunshine-coast
Positioning: Australia Zoo is positioned as ‘As wild as life gets’. All types of animals are conserved such as mammals, birds, reptiles and more. Knowledge about wildlife animals are shared and learnt.
Target Segment: * Target market are animal enthusiasts (attitude towards product), which mainly include children from all age their families and users from a widely variant age group (age) researchers, tourists. Factors such as income, occupation, education does not have a great influence here. * It is targeted towards all Australians and tourists. (Geographic). * Parents take children to the zoo to cherish the animal kingdom, and enjoy while doing so (Benefits sought). Enthusiasts go to zoos to learn and enjoy the animals (Personality) and study their behaviours conduct research.
Zoos Victoria - http://www.zoo.org.au/fighting-extinction Positioning: The positioning of Victoria Zoo is
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