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SAMPLE: Marketing
Budgets 2013

in association with Responsys

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SAMPLE:
Marketing
Budgets 2013

Published February 2013

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Contents
1. Executive Summary and Highlights ................................ 5
2. Foreword by Responsys ................................................... 9
2.1.
2.2.

About Econsultancy ................................................................... 11
About Responsys ........................................................................ 12

3. Methodology and Sample .............................................. 13
3.1.
3.2.

Methodology ............................................................................... 13
Respondent profiles ................................................................... 13

4. Findings ......................................................................... 14
4.1.

Marketing budgets .....................................................................14
4.1.1. Proportion of budget spent on digital ................................... 14
4.1.2. Proportion of revenue derived from digital marketing spend ...................................................................................... 16
4.1.3. Plans for overall marketing budget ....................................... 18
4.1.4. Increase