6. Marketing Mix and Simultaneously, Lausanne is home to many international tourist attractions not limited to the Olympic Museum, Ouchy Waterfront, and Lake Geneva. Market Segments
We can break the luxury hotel market into two major segments, which we will focus on for the purposes of this plan: the executive business traveler and the upper class leisure traveler. Each of these respective segments has very different needs that the luxury hotels attempt to focus on and cater to.
Looking at the executive business traveler first we see that they normally come from an international background and they tend to work for large multinational companies. The average age will tend to be around 45 but will be in a range of 25-65 years old with the an executive level in regards to position within their respective company. This group of people is usually under significant time constraints and requires high-end business facilities made readily available during their stay at a hotel.
Moving on to the upper class leisure travelers we see that they as well tend to come from an international background with an average age of 45 upwards as this demographic will most likely be older couples traveling with children or alone. They tend to live a high quality lifestyle and demand the finest
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