Lisa Johnson
American InterContinental University
July 29, 2012
Abstract
The marketing of organic goods can be tedious and time consuming because of the abundance of Americans that are converting on a day to day basis. Organic products have been noted to be the best way to go although it can be very costly. These products can be very beneficial health wise in the fact that it will keep you from consuming poison that is put in other foods/products. It is my intention to relay the importance of organic products in this paper, and my marketing strategies that will give better understanding of my business venture.
The knowledge of devising a market is to permit your promotional/purchase package to stress the extent of outlooks that are "expected" to buy your contribution, if properly implemented this will assist the maximum revenue for your advertising/selling expenses. Depending on whether you are exchanging your donation to customers or a company, there are tangible differences in what you will consider when market sections are crucial.
Category of Need
Initially, building a category of need that your donation will meet, the following categories will help:
Organic Food Product:
• Strategic –the donation that is given in some way is important to the business mission, purposes and functioning error. For example, a service that will measure capital investment prospects would be placed into this area of power. The opportunity to buy for this category of contribution will be made by the prospect's head decision-making management.
• Operations - overall operating policies and procedures touches your donation. Examples might be an employee benefit package or a corporate wide communications system. This choice of buying will be made by the forecast’s top level operations management.
• Functional - your gift agree with a function that is detailed within the enterprise such as data input, accounting, human resources, plant maintenance, engineering design, manufacturing, inventory control, etc. This is the most expected field for a merchandise or service, but you must recognize that the other areas may also interfere if the buying of the merchandise or service becomes a prestige decision. This purchase decision will be made by the prospect's functional management.
For the individual consumer:
• Social Esteem or Pleasure - your gift should fulfill a desirable expressive want in the consumer. Examples are a fur coat or a diamond ring. There are some merchandise that is on the border between this category and the Functional category such as a BMW (a Ford would satisfy the functional requirement and probably drive just as well).
• Functional - your contribution encounters a serviceable requirement of the customer such as a mop, breakfast food or lawn equipment.
Segmentation of Needs Determine the area of the need and who is to encounter that need. Your breakdown will be controlled by a coordinate between the advantages presented by your donation and the necessity of the prospect. Some "need" categories for segmentation include:
Decrease in overheads
Projections might be firms that are reducing (right sizing), companies that have merchandises in the developed phase of their life series or parties with credit score difficulties.
Enhanced revenue
Predictions might be industries that have traditionally low income limits, entities that have occasionally high portfolio outlays or individuals that live in luxurious inner-city
Related Documents: Essay about Marketing: Organic Products
natural and organic products, an increased inclination of new product testing and rising disposable incomes have largely contributed to an overwhelming increase in the organic beauty products and cosmetics. However, this does not fully justify as to 1) why the consumers buy organic cosmetics, 2) where do they buy and 3) how they come to the decision to test, buy and continue to buy these products. Perhaps an answer can be found by raising several questions: a) How much is the market for organic cosmetics…
Greenling is a home delivery service provider of organic, low processed wholesome foods delivering to Austin, Dallas and Houston, Texas. Customers access their website at www.greenling.com[->0], choose from a variety of organic fresh produce, meats, packaged foods and non-grocery items all from local growers and suppliers to be delivered once or twice per week to their home or office. To expand Greenling’s existing on-line presence suggested marketing strategies, search engine optimization strategies…
Fine Foods Virtual Organization Marketing research is imperative for any firm to be successful in the industry in which they operate. Detailed analysis of the industry and market that a company competes in can provide the business with useful information that can help direct the company in the proper direction by fine-tuning some of the company decisions for implementing a successful marketing plan (Perreault, Cannon, & McCarthy, 2011). Developing a marketing plan will involve the market researchers…
Management and Business Review Vol. 3, No. 4, pp. 217-221, Oct 2011 (ISSN 2220-3796) Marketing Strategies of Imported Herbal Cosmetic Products in Thailand Rojanadilok, Thanisorn*, Bunchapattanasakda Chanchai School of Management Shinawatra University, Thailand *lovefirstsign@hotmail.com Abstract: This research investigated the factors that influence marketing strategies of imported herbal cosmetic products in Thailand. The study is qualitative research using in - depth interview to collect…
Creek Certified Organic Foods Market Research Plan 1 Executive Summary of research and findings Lodgepole Creek Certifies Organic Foods would like to know who they should be marketing to, in order to receive the best results for their company's success. They would also like to know how to best appeal to this marketing mix to gain their loyalty and to compete within the market. Three research objectives are identified: who should Lodgepole Creek's marketing mix consist of;…
Organic Beauty Michelle Grimes Bryant & Stratton College Research and Writing 1: Comparison Mr. Jason Mullin October 14, 2013 My bathroom counter is cluttered with beauty products there is grapefruit scented hand soap, a ginger body lotion, a serum that brightens my skin and oil made from a nut that makes my hair shine. The cabinets are filled with little pots and tubes that contain the most glorious colored eye shadows and lip-glosses. The last step of my morning beauty routine is applying lipstick;…
Industry Analysis Dominant Industry Characteristics Since going public in 1991, Whole Foods has focused on acquiring other small owner-managed natural and organic food stores as well as opening new stores of their own. However in 2002-2006, they decided that instead of making acquisitions, Whole Foods growth strategy would be based on opening new stores. Whole Foods chooses upscale, urban metropolitan areas to place their stores. These locations are high traffic shopping locations,…
affordable nutritious and high-protein soymilk drink. Since then, Vitasoy became a well-known household name and is now the flagship product of Vitasoy International Holdings Limited (VIHL), contributing 48% of the company total revenue by categories in fiscal year 2013/2014. With the priority to promote quality of life through a wide range of great-tasting and nutritional products, the company expanded beyond the soy beverage with a wide variety of food & beverages, under the derivative brand name "Vita”…
industries play a very important role in the U.S. economy. Lately, the new trend of the food industry self-claimed organic and/or natural started raising some questions where your food comes from and how it is raised. Large corporations from this trend such as Whole Foods, describe in their organizational values and believes reports that consumers are realizing that organic and natural products are better for them and for the world. They claim that this type of food is safer, more nutritious and better…